Documentation

Technical information

This app is based on sequential decision-making AI.

To explain how it works in a simple way, let´s divide the full process in a few steps:

  • The AI will push all tested prices in your campaign at least once.
  • The AI collects data about customers’ behavior and orders made over some time.
  • The AI analyses the collected data and decides which price is the most adequate for the objective. Note the objective is to increase the no. of orders, so to increase sales orders.
  • The AI continues getting data as customers continue to make purchases and can adapt to changing market conditions and customer preferences, ensuring the pricing strategy remains effective.
  • This process is repeated iteratively, and the AI keeps learning from past data and continuously optimizing the pricing strategy.

The AI has the ability to adapt and improve over time, considering changes in the market conditions and customers behavior to maximize the desired outcome.
 

Create a campaign

Initiate a campaign by navigating to the left-hand menu.

You jump into the main interface.

Then, tap the [Create campaign] button located at the upper right corner of the screen.

In this window, you’ll encounter multiple sections necessitating information input:

Sections are:

  • Campaign details
  • Segmentation
  • Price offset
  • Campaign period
  • Change frequency
  • When campaign ends

Hints for each section:
 

Section 1: Campaign details

To get started, provide a name for the campaign you’re about to create.

There are no rigid rules dictating how to name it; opt for something that suits your convenience.

Next, select your preferred campaign type: Regular or Markdown.

  • A Regular campaign involves standard price testing strategies, aiming to optimize for revenue, profit, order volume, and more.
  • On the other hand, a Markdown campaign, often referred to as “Clearance,” operates under the principle of diminishing prices only. This entails setting liquidation prices.

For the purposes of illustration, let’s proceed with setting up a Regular campaign.

Further insights into the Markdown campaign will follow.
 

Section 2: Segmentation

In this section, you’ll find four fields where you can input segments for the campaign.

Not all fields need to be filled; simply provide the relevant segments for your campaign’s focus.

These segments could be organized by:

  • Product Types (e.g.: Phone Cases)
  • Product Vendors (e.g. : Barbie)
  • Product Tags (e.g.: Phones)
  • Collections (e.g.: Black Friday)


 

Section 3: Price offset

Within the “Num. price” box, utilize the up and down arrows to increase or decrease the number of prices scheduled for testing.

Then, choose the price difference to apply between each tested price from the “step” menu.

The “Current price” is highlighted in blue. You can adjust its position using the slider.

For example, you can have cheaper prices by changing position of the current price.

Additionally, you have the flexibility to establish the price difference as either an absolute value or a percentage

Apply your preferred approach for rounding prices.


 

Section 4: Campaign period

Choose the campaign’s start and end dates by clicking within the designated boxes.

Furthermore, you can specify the launch time (hour) for the campaign.


 

Section 5: Change frequency

Determine the frequency at which you intend to adjust product prices throughout the campaign duration. You have the option to select intervals in minutes, hours, days, or weeks.

Indications regarding the number of iterations made over the course of the campaign period are shown.


 

Section 6: Campaign conclusion

When the campaign ends, decide which price to retain for the product:

  • The most optimal tested price (select “Keep last price”)
  • The original price from before the campaign’s initiation (select “Reset to pre-campaign prices).

 

Preview your campaign and save

Upon completing the sections, save your campaign.

You also have the option to “preview” the campaign, enabling you to modify product prices and save the alterations accordingly.

 

Campaign overview and statistics

Within this window, you’ll find a comprehensive list of all your campaigns.

At the top, you have the option to view “All campaigns,” “Running campaigns,” “Drafts” (campaigns yet to launch and open for editing), “Finished” campaigns, and “Paused” campaigns.

To the right, you can employ the search and filter buttons for enhanced navigation.

Alongside the campaign names, you’ll find other pertinent columns displaying “Revenue,” “Profit,” “Start” and “End” dates, as well as the “Status” of each campaign.

In each row, you might encounter up to three buttons on the right (the quantity varies based on the campaign’s status):

  • “Pause”: You can halt an ongoing campaign at any time and subsequently restart it.
  • “Stop”: It’s possible to conclude a running campaign, though it cannot be restarted.
  • “Stats”: This option permits you to review the ongoing sales performance.

Beneath the campaign name, you’ll come across several statistics, such as :

  • The number of prices undergoing testing.
  • The intervals between price steps.
  • The count of products and variants encompassing the campaign.
  • The frequency of price adjustments.

 

Markdown campaign

The core principles remain unchanged.

Distinctions are on pricing: Instead of raising prices, as in regular campaigns, you’ll be reducing prices in markdown campaigns.

You’ll select the number of prices to test and define the price reduction between each tested price using the options in the “step” menu.